Iconoclast Hotels & Travel

Welcome to Iconoclast Hotels & Travel, a business development company founded by Matilde Haour Ayala in 2022. Driven by her contagious energy, extensive knowledge of high-end hospitality, and a network of the la crème de la crème of the travel industry worldwide, Iconoclast embodies Matilde’s passion for reshaping luxury travel and empowering travel brands with bold creativity and a free spirit. Our offerings include Sales Strategy, Global Markets Representation, Consultancy, Revenue Management, and more — all designed to elevate your brand. Think of us as your dedicated sales department, providing outsourced services with a consultant's perspective, all focused on your success. We love empowering our curated luxury collection and driving long-term revenue growth. Prioritizing quality over quantity, we help businesses grow — strategically, exponentially, consistently, and consciously. With a dynamic team working remotely from Lisbon & Porto (PT), Madrid (ES), Rome (IT), and Lyon (FR), we ensure you stay ahead of market trends. Our collection showcases purposeful storytelling, a strong sense of place, a conscious approach, and genuine top-notch service. Join us on this exciting journey as we redefine luxury travel. We are proud to be both an XO Private Representation Master and a Connections Leader. Empowering Travel Brands, Redefining Luxury.