Proof of Usefulness Report

ICG Approved

Analysis completed on 2/10/2026

+196
Proof of Usefulness Score
Gaining Momentum

The submission suffers from significant quality issues, including a mismatch between the project name ('FrostKeeper') and the described entity ('ICG Approved'). While ICG Approved is a verifiable UK-based PropTech supplier hub with legitimate industry members, the submission claims 'everyone' as the audience and 'most people' as users, which are objectively false for a niche B2B service. The 'marketcap' revenue figure is ambiguous. The score reflects the legitimate existence of the business (Team of 30, founded 2019) heavily discounted by the unprofessional and inaccurate submission data.

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Score Breakdown

Real World Utility+81.25
Audience Reach Impact+20.00
Technical Innovation+18.75
Evidence Of Traction+56.25
Market Timing Relevance+50.00
Functional Completeness+2.50
Subtotal+228.75
Usefulness Multiplierx0.86
Final Score+197

Project Details

Description
The ICG Group was created in March 2019 after fifteen industry professionals came together to simplify what had become known as the 'PropTech Minefield'. Their objective was to solve a specific problem. With so many property software solutions available for real estate agents, how could agents know which product or service would work best for their business? Purchasing multiple software packages or services from unrelated, competing suppliers can turn out to be a complicated, time-consuming and costly way to embrace new technology. It can result in mixed messages, confusion and compatibility issues. A dynamic hub A number of leading Proptech and PropService suppliers realised that this was becoming a source of anxiety for agents (who were otherwise keen to participate in the digital revolution), and it became vital to find a solution. From that meeting in spring 2019, the idea of ICG was born. This group is now a dynamic hub made up of the very best suppliers in the industry. Our aim is to work together to create software and service integrations, so agents can find effective software solutions and adapt quickly to the latest innovations. ICG believes that in a fast-moving marketplace there is strength in numbers. When so many exceptional suppliers work together they can move the industry forward and unlock exciting opportunities for estate agents to expand their businesses. ICG’s growing force We are constantly looking for new members who are able to add value to the ICG mix, so our ranks continue to grow. However companies who join the group are subject to strict vetting procedures and must have a proven track record of developing innovative products and services. Please take a moment to browse our product pages, organised under seven different topic headings. These include Lead Generation, Digital Marketing, Strategy, The Customer Experience, People, Internal Efficiencies and New Revenue Streams. Alternatively, visit our case studies section

Algorithm Insights

Market Position
Growing utility with room for optimization
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline