Proof of Usefulness Report

ICE

Analysis completed on 1/24/2026

+575
Proof of Usefulness Score
Industry Mainstay

ICE is a massive, established legacy entity (1973) with significant global reach (350+ locations, 5M+ customers) and verifiably high transaction volume. However, the submission quality is exceptionally low (vague claims, incorrect market cap data), and external sentiment indicates significant customer service issues and poor digital innovation compared to modern fintech competitors (e.g., Revolut/Wise). The score reflects the sheer scale and utility of the business, penalized heavily for lack of technical novelty, declining market relevance, and a low-effort submission.

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Score Breakdown

Real World Utility+175.0
Audience Reach Impact+190.0
Technical Innovation+15.0
Evidence Of Traction+180.0
Market Timing Relevance+40.0
Functional Completeness+5.0
Subtotal+605
Usefulness Multiplierx0.95
Final Score+575

Project Details

Project URL
iceplc.com
Description
In 1973, ICE opened its first store in London’s Victoria station. More than 40 years on, we’re proud to be one of the largest and most trusted foreign exchange retailers in the world. Operating in over 350 global locations, we process one transaction every six seconds to over five million customers each year. As well as our retail offering in major transport hubs and high street locations, we provide a range of online services, with our home delivery, click & collect and prepaid card products offering consumers some of the most competitive rates on the market. With a wealth of experience in currency trading and cash handling, we can also provide several B2B services, including cash processing, white-labelled currency services and affiliate partnerships.

Algorithm Insights

Market Position
Strong market validation with clear user adoption patterns
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline