Proof of Usefulness Report

HypeFactory

Analysis completed on 1/23/2026

+66
Proof of Usefulness Score
You're In Business

HypeFactory is a verifiable, established influencer marketing agency with a significant team size (100+) and clear market utility. However, the submission quality is extremely poor, featuring nonsensical financial data ('marketcap: null') and blatantly false traction claims ('most people have used my product'). While the entity itself is high-value, the 'Proof' provided in this submission is negligible, resulting in a low score driven by severe quality penalties.

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Score Breakdown

Real World Utility+21.25
Audience Reach Impact+8.00
Technical Innovation+5.63
Evidence Of Traction+11.25
Market Timing Relevance+9.50
Functional Completeness+0.25
Subtotal+55.88
Usefulness Multiplierx1.18
Final Score+66

Project Details

Project URL
hypefactory.com
Description
Creating our analytical platform in 2017 we came up with an idea to design an effective combination of technology and creativity. Thus, at the intersection of automation and human communication the HypeAuditor tool and the HypeFactory agency were born, teaming up experts from the world of brands, advertising and performance.\n\nToday we use advanced artificial intelligence technologies in order to select from millions of influencers and find the best fit for our clients.

Algorithm Insights

Market Position
Growing utility with room for optimization
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline