Proof of Usefulness Report

Humuz Farm Inc.

Analysis completed on 2/19/2026

+38
Proof of Usefulness Score
You're In Business

Humuz Farm Inc. is a verifiable early-stage Canadian startup (founded 2021) currently in the 'Empowered Startups' incubator. Search results confirm they received a $60,000 Mitacs grant to collaborate with the University of Alberta on optimizing hydroponic inputs. However, the submission itself is of extremely poor quality, containing hyperbolic falsehoods (e.g., claiming 'most people have used my product') and confusing metrics ('all time marketcap: 500000', likely referring to valuation or funding, not revenue). While the project has legitimate academic backing and 'Real-World Utility' in the indoor gardening sector, the evidence of consumer traction is minimal, and the submission's credibility is severely damaged by exaggerated claims.

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Score Breakdown

Real World Utility+52.0
Audience Reach Impact+10.0
Technical Innovation+48.0
Evidence Of Traction+18.0
Market Timing Relevance+70.0
Functional Completeness+5.0
Subtotal+32.2
Usefulness Multiplierx1.18
Final Score+38

Project Details

Project URL
Description
We reimagine what is possible to help people to stay close to nature, enjoy their time and space at home via happy growing with integrative hydroponic system. Combining the knowledge of plant science, aesthetics and the art of lighting; we commit to make it easy for people to refresh and re-style their own space with our innovations. To do that, we collaborate with universities, hydroponics research centers, Canadian industrial designers, local seeds suppliers, and LED grow light experts. Our intended impact Every home or workspace with HUMUZ IoT hydroponic system is enlivened with vibrant growth and elegant lighting.

Algorithm Insights

Market Position
Growing utility with room for optimization
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline