Hummii Snacks is a verifiable CPG brand offering plant-based, low-sugar snacks (currently 'POINTS!' candies). While the project has successfully raised ~$15k on Kickstarter and garnered ~500 verified reviews indicating genuine early traction, the submission score is heavily penalized for hyperbolic claims (e.g., 'most people have used my product'), missing financial data, and outdated project descriptions (referencing a muffin launch from 2021/2022). The product fits a relevant market niche, but the submission quality and exaggerated reach claims significantly detract from the evaluation.
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Score Breakdown
Project Details
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