Proof of Usefulness Report

Huella Services

Analysis completed on 1/23/2026

+247
Proof of Usefulness Score
Gaining Momentum

Huella Services is a verified digital ad sales agency (est. 2021) with approximately $1M annual revenue and legitimate partnerships (Jukin Media, Times Internet). However, the project submission is of very low quality, containing demonstrably false claims ('most people have used my product', 'reach: everyone') and omitting key data. The evaluation credits the external verification of revenue and partnerships but applies significant penalties to Audience Reach and Response Quality due to the inaccurate submission. The score reflects a 'Small but promising' B2B service business.

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Score Breakdown

Real World Utility+125
Audience Reach Impact+20
Technical Innovation+30
Evidence Of Traction+62.5
Market Timing Relevance+50
Functional Completeness+2.5
Subtotal+290
Usefulness Multiplierx0.85
Final Score+247

Project Details

Description
Accelerate Content - An assisted Marketplace for content \n\nHuellaBrandStories - The Brand Storytelling format for a new generation of consumers.\n\nJukin Media - World's largest UGC content and licensing platform.

Algorithm Insights

Market Position
Growing utility with room for optimization
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline