Proof of Usefulness Report

Howl

Analysis completed on 1/23/2026

+382
Proof of Usefulness Score
Certified Problem Solver

Howl (Howl Digital) is a legitimate, established digital marketing agency in India with a verified team size of 50-200 employees (approx. 100) and significant clients (e.g., HRX, Google testimonials). While the project itself has strong real-world utility and traction typical of a mid-sized agency, the submission provided was of extremely low quality, containing vague claims ('audienceReach: everyone') and hyperbolic statements ('most people have used my product'). The score reflects the solid underlying business reality (comparable to or exceeding the calibration reference in scale) significantly dampened by the lack of credible evidence in the submission and the resulting penalties on quality factors.

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Score Breakdown

Real World Utility+157.5
Audience Reach Impact+48.0
Technical Innovation+36.0
Evidence Of Traction+131.25
Market Timing Relevance+50.0
Functional Completeness+2.5
Subtotal+425.25
Usefulness Multiplierx0.9
Final Score+383

Project Details

Project URL
howl.in
Description
HOWL was born out of the need of providing real raw value to a brand's marketing efforts. This ideology led us to draw two conclusions, if we're not helping brands increase revenues or reduce costs, we're not doing things right. We are bunch of entrepreneurs ready to take ownership on anything and everything digital, making us one of the most effective teams to partner with.\n\nWe help brands create world class web experiences, tell their stories creatively and help sell through every digital channel out there.

Algorithm Insights

Market Position
Strong market validation with clear user adoption patterns
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline