Proof of Usefulness Report

Hotspex Media

Analysis completed on 1/23/2026

+577
Proof of Usefulness Score
Industry Mainstay

Hotspex Media is a verified, established digital agency (est. 2013) based in Toronto with approximately 37-80 employees and estimated annual revenue of $7M-$8M. The company has developed 'Reticle AI', a proprietary Emotional AI solution for programmatic advertising, which differentiates it significantly from standard agencies. While the submission quality was extremely poor (containing vague/false claims like 'most people have used my product' and invalid revenue data), external verification confirms strong business fundamentals, partnerships with major DSPs (The Trade Desk, DV360), and high market relevance due to the industry shift toward cookieless, context-based targeting.

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Score Breakdown

Real World Utility2.5) × 1.0 (Verified)
Audience Reach Impact2.0) × 1.0 (B2B Verified)
Technical Innovation1.5) × 1.0 (Reticle AI)
Evidence Of Traction2.5) × 0.5 (Poor Submission Evidence)
Market Timing Relevance1.0) × 1.0 (Cookieless Trend)
Functional Completeness0.5) × 0.5 (Low Effort)
Subtotal+617.5
Usefulness Multiplierx0.935
Final Score+577

Project Details

Project URL
Description
Unified digital advertising for brands and agencies. Execute and measure marketing campaigns across display, social, search, video, native, audio, and more.\n\nOur team also works on developing new programmatic solutions, including Reticle, the leading Emotional AI for programmatic advertising.

Algorithm Insights

Market Position
Strong market validation with clear user adoption patterns
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline