Proof of Usefulness Report

Hotjar

Analysis completed on 1/23/2026

+707
Proof of Usefulness Score
Category Standard

The project 'Hotjar' is a verified, industry-leading behavioral analytics platform with massive real-world adoption (>900k live websites, acquired for ~$40M+ ARR). However, the submission itself was of extremely low quality, providing no verifiable data and using hyperbolic claims like 'everyone' for reach. The high score reflects the verifiable success and utility of the software found at the provided URL, while the 'Response Quality' and 'Evidence of Traction' metrics were penalized to account for the lack of effort in the application form.

Ready to Compete for $150k+ in Prizes?

Move this data into a HackerNoon blog draft to become eligible for your share of $150k+ in cash and software prizes

View All Reports

Score Breakdown

Real World Utility+237.5
Audience Reach Impact+144.0
Technical Innovation+127.5
Evidence Of Traction+142.5
Market Timing Relevance+90.0
Functional Completeness+2.5
Subtotal+744
Usefulness Multiplierx0.95
Final Score+707

Project Details

Project URL
hotjar.com
Description
Hotjar is a powerful product that reveals the online behavior and voice of a website’s users. By combining both analysis and feedback tools, Hotjar gives the ‘big picture’ of how to improve a site's user experience and performance / conversion rates. Our team work on the compelling challenges that come with large-scale web traffic and analytics, on a product that has a real impact on the thousands of users we support around the world. We work in an agile environment, 100% remotely, and actively encourage both personal and professional growth; always be learning is one of our core values.

Algorithm Insights

Market Position
Strong market validation with clear user adoption patterns
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline