Proof of Usefulness Report

HotDawg Company

Analysis completed on 2/26/2026

+25
Proof of Usefulness Score
You're In Business

The HotDawg Company addresses a genuine problem (pet safety on hot pavement) with its 'Thermo-Leash' concept. However, the project appears to be stalled or abandoned, with a website reflecting updates from 2019-2020 and a 'Kickstarter launching' status that has likely passed. The submission contains significant red flags, including false traction claims ('most people have used my product') and confusing financial data ('marketcap: 50000'). Currently, this represents a dormant concept rather than a functional business.

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Score Breakdown

Real World Utility+60
Real World Utility Quality+0.75
Audience Reach Impact+5
Audience Reach Impact Quality+0.5
Technical Innovation+40
Technical Innovation Quality+1
Evidence Of Traction+0
Evidence Of Traction Quality+0.5
Market Timing Relevance+20
Market Timing Relevance Quality+1
Functional Completeness+20
Response Quality Quality+0.5
Subtotal+20.25
Usefulness Multiplierx1.2
Final Score+24

Project Details

Project URL
Description
An early stage company currently focused on the Thermo-Leash, an IOT enabled device that tracks ground temperatures, alerting pet owners of unsafe walking conditions. ~Kickstarter Campaign Launching on June 2nd~

Algorithm Insights

Market Position
Growing utility with room for optimization
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline