Proof of Usefulness Report

Hot House Digital

Analysis completed on 1/23/2026

+149
Proof of Usefulness Score
Gaining Momentum

Hot House Digital is a verifiable boutique digital marketing agency based in Leeds, UK, established in 2017. While the business is legitimate, the submission suffers from significant quality issues, including exaggerated audience reach ('everyone'), scientifically impossible traction claims ('most people have used my product'), and misuse of financial terminology ('marketcap' for revenue). External data suggests a small team (2-9 employees) rather than the claimed 30, and a standard service offering without proprietary technology. The score reflects a functional small service business penalized for a low-effort, inaccurate submission.

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Score Breakdown

Real World Utility+10.0
Audience Reach Impact+0.5
Technical Innovation+0.75
Evidence Of Traction+2.5
Market Timing Relevance+4.0
Functional Completeness+0.25
Subtotal+18
Usefulness Multiplierx0.83
Final Score+149

Project Details

Description
HotHouse Digital - Simplifying your search for organic growth Our expert team of SEO, content and digital PR specialists are providing businesses with the expertise to succeed - both in organic search engines and beyond. We empower our clients, bringing them on the journey and closely partnering with them to maximise the impact of our work. So, whether you’re on the hunt for new business or want to push product sales further, we’re here to ensure impactful results. Get in touch to learn more.

Algorithm Insights

Market Position
Growing utility with room for optimization
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline