Proof of Usefulness Report

Holly Health

Analysis completed on 1/25/2026

+221
Proof of Usefulness Score
Gaining Momentum

Holly Health demonstrates strong institutional validation (NHS Innovation Accelerator, ORCHA 90% score) and clear problem-solution fit in the preventative health space. While the user base (60k+) places it in the 'small but promising' tier compared to established giants, the high-quality evidence of clinical utility and B2B partnerships significantly boosts its score. The submission suffered from poor data entry in specific fields (e.g., 'marketcap', lazy traction claims), which negatively impacted the Response Quality score, but the core project value remains high.

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Score Breakdown

Real World Utility+105.0
Audience Reach Impact+7.0
Technical Innovation+52.5
Evidence Of Traction+26.3
Market Timing Relevance+49.0
Functional Completeness+5.3
Subtotal+245.1
Usefulness Multiplierx0.90
Final Score+221

Project Details

Project URL
hollyhealth.io
Description
Holly Health is changing preventive health care, through Digital Health Coaching, With Intelligence. Winner of 4 Innovate UK funding projects, Health Tech Awards' 'Best use of Digital in Primary Care' 2024, Health Tech Digital's 'Best mobileHealth application' 2024, and partner to over 200 primary care practices, Holly Health enables patient engagement and self management support, digitally tailored to each person's specific lifestyle health challenges, health conditions and health goals. Average outcomes include: šŸŸ  40 mins increase in weekly exercise šŸŸ  31% improvement to mental wellbeing (including anxiety symptoms) šŸŸ  19% increase in energy levels šŸŸ  Lower need for doctor appointments šŸŸ  Consistent Blood Pressure, Weight and HbA1c reductions We support NHS and private healthcare providers to do more with less, with a focus on enabling sustainable lifestyle habit changes across populations, via accessible app and web-based coaching. Holly Health Habit Coach service: šŸŸ  Highly tailored digital coaching via Apple & Google apps šŸŸ  Web based health screenings (available in any language) šŸŸ  Population health data (get to know your population challenges better) šŸŸ  Cardiac rehab & remote monitoring options šŸŸ  General wellbeing & medical device services šŸŸ  Combined support for physical & mental health šŸŸ  AI recommendations, nudges and interventions It supports all major chronic conditions & day to day health needs: cardiovascular, metabolic, mental health, chronic pain, low mobility, MSK issues, healthy ageing, multi-morbidity. Rated within the top health apps by ORCHA (the world's leading health app evaluation organisation), with a score of 90%, and part of the NHS Innovation Accelerator, Holly Health is gaining traction in UK healthcare and beyond. >60,000 people supported since 2020, and on a mission to support 5 million in the next 5 years šŸŒŽ. Reach out to hello@hollyhealth.io to find out more. https://hollyhealth.io/blog

Algorithm Insights

Market Position
Growing utility with room for optimization
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline