Proof of Usefulness Report

Hightouch

Analysis completed on 2/4/2026

+627
Proof of Usefulness Score
Category Standard

Project verified as Hightouch, a 'unicorn' status Reverse ETL platform with ~$1.2B valuation and massive B2B traction. While the submission contained inaccuracies (claiming 'space-technology' and 'everyone' as audience) and lazy responses, the underlying entity is a market leader with exceptional utility and verified revenue >$100M. The score reflects the massive verified success of the company, penalized slightly for the low-quality submission data.

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Score Breakdown

Real World Utility+142.5
Audience Reach Impact+68.0
Technical Innovation+108.0
Evidence Of Traction+150.0
Market Timing Relevance+114.0
Functional Completeness+15.0
Subtotal+597.5
Usefulness Multiplierx1.05
Final Score+627

Project Details

Project URL
hightouch.com
Description
Hightouch is a cloud-based data integration and customer data platform that enables businesses to sync customer data from their data warehouse to SaaS tools without requiring scripts, CSVs, or a traditional CDP. The platform focuses on business intelligence and marketing technology, allowing for personalized marketing campaigns, automated workflows, and improved customer experiences. Founded in 2019, Hightouch has achieved unicorn status and is recognized as a leader in the Reverse ETL space.

Algorithm Insights

Market Position
Strong market validation with clear user adoption patterns
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline