Proof of Usefulness Report

Highland Marketing

Analysis completed on 1/26/2026

+184
Proof of Usefulness Score
Gaining Momentum

Highland Marketing is a legitimate, established UK-based communications agency for health tech, with over 18 years of history. However, the project submission contains significant inaccuracies and red flags: the team size (125) is exaggerated compared to external data (~20), the 'marketcap' revenue figure is non-standard and unverifiable, and claims like 'most people have used my product' and audience reach 'everyone' are demonstrably false for a niche B2B consultancy. The submitter pseudonym 'BlazeClaw' and the quality of responses suggest a low-effort or potentially inauthentic submission. The score reflects the existence of the underlying business but is heavily penalized for the fraudulent nature of the provided metrics.

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Score Breakdown

Real World Utility+75.0
Audience Reach Impact+10.0
Technical Innovation+15.0
Evidence Of Traction+37.5
Market Timing Relevance+60.0
Functional Completeness+2.5
Subtotal+200
Usefulness Multiplierx0.92
Final Score+184

Project Details

Project URL
highland-marketing.com
Description
Highland Marketing is an integrated communications, PR and marketing consultancy supporting UK and international health tech organisations. We are dedicated to supporting the diffusion and adoption of innovation across health and social care, and over 18 years we have built a reputation for being the go-to agency for vendors and their customers. We are frequently recommended for our market knowledge, breadth of skills and quality of work. Talk to us about market strategy planning, research, branding, messaging, content marketing, PR, social media and sales acceleration.

Algorithm Insights

Market Position
Growing utility with room for optimization
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline