Proof of Usefulness Report

HeyOrca

Analysis completed on 1/23/2026

+551
Proof of Usefulness Score
Industry Mainstay

HeyOrca is a legitimate, well-established social media management platform (approx. 50 employees, launched 2015) with high utility for marketing agencies. However, the submission data was extremely poor, containing false claims ('most people have used my product', 'audience: everyone') and lacking specific traction metrics. The score acknowledges the verified real-world success of the business while applying significant penalties for the inaccurate and low-effort submission.

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Score Breakdown

Real World Utility+225.0
Audience Reach Impact+88.0
Technical Innovation+90.0
Evidence Of Traction+120.0
Market Timing Relevance+80.0
Functional Completeness+2.5
Subtotal+605.5
Usefulness Multiplierx0.91
Final Score+551

Project Details

Project URL
HeyOrca.com
Description
HeyOrca is a social media management platform designed to streamline the content creation and approval process for marketing teams and agencies. With its user-friendly interface, HeyOrca allows teams to collaborate efficiently by providing tools for planning, scheduling, and publishing social media content across various platforms. The platform is particularly known for its visual content calendar, which helps teams organize and visualize their social media campaigns. HeyOrca also offers features such as client approvals, feedback integration, and performance analytics, making it a comprehensive solution for managing social media workflows.

Algorithm Insights

Market Position
Strong market validation with clear user adoption patterns
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline