Proof of Usefulness Report

Heyday

Analysis completed on 1/23/2026

+360
Proof of Usefulness Score
Certified Problem Solver

The submission conflates two different companies: 'Heyday' (heyday.co), a digital brand incubator/aggregator with >$1B valuation, and 'Heyday Skincare' (heydayskincare.com). While the URL, business type, and revenue data point to the Unicorn-status aggregator, the description and traction claims refer to skincare or are hyperbolic ('most people have used my product'). The project is evaluated based on the verifiable 'Heyday' aggregator entity identified by the URL and email domain, but heavily penalized for the incoherent and low-quality submission.

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Score Breakdown

Real World Utility+106.25
Audience Reach Impact+90.00
Technical Innovation+45.00
Evidence Of Traction+118.75
Market Timing Relevance+25.00
Functional Completeness+2.50
Subtotal+387.5
Usefulness Multiplierx0.93
Final Score+360

Project Details

Project URL
Description
Heyday is a company that specializes in providing personalized skincare solutions through its innovative platform. By leveraging technology and expert insights, Heyday offers customized skincare routines and products tailored to individual needs. The company aims to simplify the skincare process, making it more accessible and effective for its customers. With a focus on education and empowerment, Heyday also provides resources and guidance to help users understand and improve their skincare practices. Through its website, heyday.co, the company connects users with skincare experts and a curated selection of high-quality products.

Algorithm Insights

Market Position
Strong market validation with clear user adoption patterns
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline