Proof of Usefulness Report

Hetton-Le Brown Inc.

Analysis completed on 2/4/2026

+9
Proof of Usefulness Score
You're In Business

The submission represents a standard consulting entity but lacks verifiable data. The claims regarding audience reach ('everyone') and traction ('most people have used my product') are unrealistic and damage credibility. With a reported 'marketcap' of $500k over 15 years, the project appears to be a small-scale operation with minimal digital footprint or scalability evidence provided.

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Score Breakdown

Real World Utility+20.0
Audience Reach Impact+5.0
Technical Innovation+5.0
Evidence Of Traction+5.0
Market Timing Relevance+15.0
Functional Completeness+5.0
Subtotal+9.75
Usefulness Multiplierx0.92
Final Score+9

Project Details

Project URL
hetton-le.com
Description
Independent consulting firm servicing clients in the retail, food service and industrial manufacturing sectors. Client projects include eCommerce Storefront, Order Fulfillment, Retail Systems Integration, ERP Integration, Customer Loyalty and CRM, Retail Supply Chain, Brick and Mortar Retail Technologies, Supply Chain, WMS and WCS Integration.

Algorithm Insights

Market Position
Growing utility with room for optimization
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline