HERO (thehero.co) is a prominent, verified Australian marketing agency formed by Ben Lilley, with 350+ staff and major clients (Toyota, Coca-Cola). However, the project submission contains significant data quality issues (e.g., claiming 'everyone' as the audience, listing '500,000 marketcap' which contradicts the agency's actual scale, and using a placeholder name). Despite the low-effort submission, the underlying entity demonstrates exceptional real-world utility, massive verifiable traction, and market leadership, warranting a high score based on the 'Proof of Usefulness' of the actual business.
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Score Breakdown
Project Details
Algorithm Insights
Recommendations to Increase Usefulness Score
Document User Growth
Provide specific metrics on user acquisition and retention rates
Showcase Revenue Model
Detail sustainable monetization strategy and current revenue streams
Expand Evidence Base
Include testimonials, case studies, and third-party validation
Technical Roadmap
Share development milestones and feature completion timeline