Proof of Usefulness Report

HERO

Analysis completed on 1/25/2026

+718
Proof of Usefulness Score
Category Standard

HERO (thehero.co) is a prominent, verified Australian marketing agency formed by Ben Lilley, with 350+ staff and major clients (Toyota, Coca-Cola). However, the project submission contains significant data quality issues (e.g., claiming 'everyone' as the audience, listing '500,000 marketcap' which contradicts the agency's actual scale, and using a placeholder name). Despite the low-effort submission, the underlying entity demonstrates exceptional real-world utility, massive verifiable traction, and market leadership, warranting a high score based on the 'Proof of Usefulness' of the actual business.

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Score Breakdown

Real World Utility+225.0
Audience Reach Impact+170.0
Technical Innovation+90.0
Evidence Of Traction+285.0
Market Timing Relevance+75.0
Functional Completeness+5.0
Subtotal+850
Usefulness Multiplierx0.845
Final Score+718

Project Details

Project URL
Description
We turn brands into HEROES. Creating award-winning marketing solutions that seamlessly integrate brand, media and technology. And delivering breakthrough effectiveness for Australia’s most recognised brands. You could almost call it a superpower. From Toyota, Coca Cola, Bakers Delight and Dulux, to Maybelline, Engie, Centrum, Mastercard, Metro Trains and Government. Our celebrated campaigns have seen HERO rank among Australia's most awarded independents for both creativity and effectiveness, including #1 Australian independent at the Effie and APAC Effie Awards; #1 independent on the Campaign Brief Hot List; and annual recognition at at the world's leading award shows including Cannes Lions, One Show, D&AD, New York Festivals and London International Awards, as well as locally at the Mumbrella, B&T and AdNews Agency of the Year, BADC and AWARD awards. Our campaigns integrate exceptional creativity through brand strategy and innovation, customer experience, public relations, digital, data, technology and media planning and buying. Across Sydney, Melbourne, Brisbane and New Zealand. For clients who need global reach, our alliance with McCann/IPG offers the scale of the world’s largest agency groups, backed by the agility and spirit of an award-winning independent. HERO delivers the best of both worlds: local smarts at global scale. It's how we turn brands into HEROES.

Algorithm Insights

Market Position
Strong market validation with clear user adoption patterns
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline