Proof of Usefulness Report

Hello Earth

Analysis completed on 2/9/2026

+327

Proof of Usefulness Score

Certified Problem Solver

Hello Earth is a legitimate, verifiable digital marketing agency in the UK with approx. $1.7M annual revenue and clients like Huel and McQueens Dairies. However, the project submission contains significant inaccuracies (claiming 125 employees vs. verified ~15-20, and '17M marketcap' vs. $1.7M revenue) and low-quality responses. The score reflects the solid real-world business fundamentals (comparable to the HackerNoon calibration) heavily penalized for the misleading and poor-quality submission data.

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Score Breakdown

Real World Utility2.5)

Audience Reach Impact2.0)

Technical Innovation1.5)

Evidence Of Traction2.5)

Market Timing Relevance1.0)

Functional Completeness0.5)

Subtotal+385

Usefulness Multiplierx0.85

Final Score+327

Project Details

Project URL

helloearthagency.com

Description

Performance marketing powerhouse for DTC brands that really wanna GROW. Who are we? We’re a creative-first, performance-driven digital buzzsaw, that’ll carve results and pile up cash for your brand. What do we do? We reshape DTC advertising with thumb-freezing, scroll-stopping creative marketing that grabs eyeballs, and converts faster than a jet-engine-powered, caffeinated cheetah.

Algorithm Insights

Market Position

Strong market validation with clear user adoption patterns

User Engagement

Documented reach suggests active user community

Technical Stack

Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline