Proof of Usefulness Report

Hedgehog Lab

Analysis completed on 2/9/2026

+557
Proof of Usefulness Score
Industry Mainstay

Hedgehog Lab is a verified, high-traction digital consultancy (est. 2007) with a strong market presence, recent private equity investment (BGF), and acquisitions (Netsells, Label Sessions). The firm serves major global clients (Aviva, Santander, AJ Bell), validating its utility and scale well beyond the 'Calibration' baseline. However, the submission quality is extremely poor, featuring lazy claims ('audience: everyone', 'most people have used my product') and confusing financial metrics ('75000000 marketcap'). The final score rewards the verifiable business success (100+ employees, multimillion-pound revenue) while applying significant penalties for the low-effort and imprecise application data.

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Score Breakdown

Real World Utility+213
Audience Reach Impact+84
Technical Innovation+98
Evidence Of Traction+158
Market Timing Relevance+75
Functional Completeness+5
Subtotal+633
Usefulness Multiplierx0.88
Final Score+557

Project Details

Project URL
Description
With two decades of experience under our belt, we've confidently established ourselves as masters of our craft, proudly operating from the heart of Northern England. Our mission is clear: to digitally craft a better world by driving transformative solutions that align perfectly with your strategic vision. Our team's deep expertise and specialised knowledge, enable us to tackle the most complex technical challenges with unwavering confidence. We don't just develop systems; we architect innovative, scalable solutions that future-proof your business, leveraging our extensive domain knowledge to stay ahead of the curve. We're more than just service providers; we're your partners in innovation. Our collaborative approach, ensures we work side by side with you, unlocking new opportunities and driving meaningful change. This dedication to partnership has earned us the trust of global brands such as Aviva, AJ Bell, and Accenture.

Algorithm Insights

Market Position
Strong market validation with clear user adoption patterns
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline