Hedgehog Lab is a verified, high-traction digital consultancy (est. 2007) with a strong market presence, recent private equity investment (BGF), and acquisitions (Netsells, Label Sessions). The firm serves major global clients (Aviva, Santander, AJ Bell), validating its utility and scale well beyond the 'Calibration' baseline. However, the submission quality is extremely poor, featuring lazy claims ('audience: everyone', 'most people have used my product') and confusing financial metrics ('75000000 marketcap'). The final score rewards the verifiable business success (100+ employees, multimillion-pound revenue) while applying significant penalties for the low-effort and imprecise application data.
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Score Breakdown
Project Details
Algorithm Insights
Recommendations to Increase Usefulness Score
Document User Growth
Provide specific metrics on user acquisition and retention rates
Showcase Revenue Model
Detail sustainable monetization strategy and current revenue streams
Expand Evidence Base
Include testimonials, case studies, and third-party validation
Technical Roadmap
Share development milestones and feature completion timeline