Proof of Usefulness Report

HealthKart

Analysis completed on 1/23/2026

+688
Proof of Usefulness Score
Category Standard

HealthKart is a verified market leader in the Indian nutrition and supplement space with significant scale ($100M+ revenue, 500+ team, omnichannel presence). While the submission itself was low-effort (vague audience claims, generic descriptions), the underlying business has exceptional real-world utility, massive reach, and proven traction since 2011. The score reflects a 'Whale' status project—highly useful and successful—penalized slightly for a lack of technical detail and submission quality.

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Score Breakdown

Real World Utility+230.0
Audience Reach Impact+162.0
Technical Innovation+60.0
Evidence Of Traction+237.5
Market Timing Relevance+85.0
Functional Completeness+7.5
Subtotal+782
Usefulness Multiplierx0.88
Final Score+688

Project Details

Project URL
Description
Largest Digital First Nutrition Brands Platform with omni-channel distribution capabilities and 2 marquee nutrition brands (MuscleBlaze \u0026 HealthKart) which have leadership positions in their respective segments. The distribution strategy is omni-channel with 90+ offline stores, presence in Modern Trade, General Trade and Horizontal e-commerce like Amazon, Flipkart as well as owned platform- Healthkart.com

Algorithm Insights

Market Position
Strong market validation with clear user adoption patterns
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline