Proof of Usefulness Report

HE SPOKE

Analysis completed on 1/23/2026

+319

Proof of Usefulness Score

Certified Problem Solver

HE SPOKE (operated by Breakneck Lifestyle Pvt Ltd) is a verified D2C menswear brand in India with omnichannel presence (10+ cities, Myntra, Ajio, Nykaa). While the project demonstrates solid real-world traction and a timely 'sustainable fast-fashion' value proposition, the submission itself was of extremely poor quality, containing hyperbolic claims (e.g., 'most people have used my product', 'everyone') and lacking specific metrics. The claimed 'waste nothing but data' slogan appears borrowed from digital-only fashion house The Fabricant, creating ambiguity about the brand's actual tech versus its marketing. Despite verified growth and market presence, the score is penalized for the low-effort submission and unsubstantiated global reach claims.

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Score Breakdown

Real World Utility+16.25

Audience Reach Impact+4.0

Technical Innovation+2.25

Evidence Of Traction+7.5

Market Timing Relevance+7.0

Functional Completeness+0.5

Subtotal+37.5

Usefulness Multiplierx0.85

Final Score+319

Project Details

Project URL

hespoke.live

Description

Join us in making the fastest fashion yet sustainable brand on earth. We live \u0026 breathe trends. We waste nothing but data \u0026 exploit nothing but our imagination. We operate at the intersection of fashion \u0026 technology. #SpeakSomethingNew is our mantra. We have grown 600% annually in revenue with just a team of a few. We have been featured as top 100 D2C challenger brand in India by YourStory. Also, recognized by LBB, Mensxp \u0026 Whatshot.

Algorithm Insights

Market Position

Strong market validation with clear user adoption patterns

User Engagement

Documented reach suggests active user community

Technical Stack

Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline