Proof of Usefulness Report

Hawke Media

Analysis completed on 2/10/2026

+592

Proof of Usefulness Score

Industry Mainstay

Hawke Media is a verified, high-revenue digital marketing consultancy (est. $50M-$100M+ revenue, 250+ employees) with a legitimate AI analytics platform. While the submission data was low-quality (vague 'everyone' audience, dubious 'marketcap' terminology), external validation confirms it is a market leader in the 'Outsourced CMO' space with significant traction, thousands of clients, and proven longevity since 2014. The score reflects exceptional traction and utility, tempered by the service-based (rather than pure tech) business model and poor response quality.

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Score Breakdown

Real World Utility+142

Audience Reach Impact+107

Technical Innovation+40

Evidence Of Traction+239

Market Timing Relevance+50

Functional Completeness+3

Subtotal+581

Usefulness Multiplierx1.02

Final Score+592

Project Details

Project URL

hawkemedia.com

Description

Hawke Media is Your Outsourced CMO®, utilizing AI and proprietary technology partnerships to redefine the landscape. We've grown 5,000+ diverse brands over the last decade. Our offerings include a complete suite of expert-led marketing services and the transformative Hawke AI platform that continuously processes data from 8,000+ brands and over $500M in media spend to help brands beat the market.

Algorithm Insights

Market Position

Strong market validation with clear user adoption patterns

User Engagement

Documented reach suggests active user community

Technical Stack

Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline