Proof of Usefulness Report

Harloop

Analysis completed on 2/4/2026

+30
Proof of Usefulness Score
You're In Business

Harloop appears to be an early-stage B2B SaaS tool for embedding short-form video (YouTube Shorts/TikTok) into e-commerce sites. While the product concept is valid and addresses a current market need (video commerce), the submission is heavily penalized for demonstrably false claims (e.g., "most people have used my product," "everyone" as audience). External search reveals recent content marketing and Reddit promotion from late 2025, but the claimed team size (30) and revenue/market cap ($2.5M) contradict the visible footprint of a bootstrap startup with limited budget. The project shows promise as a tool but suffers from a lack of credible traction and a low-quality, hyperbolic submission.

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Score Breakdown

Real World Utility+16.25
Audience Reach Impact+1.0
Technical Innovation+2.25
Evidence Of Traction+1.25
Market Timing Relevance+7.0
Functional Completeness+0.25
Subtotal+28
Usefulness Multiplierx1.08
Final Score+30

Project Details

Project URL
Description
Harloop helps brands turn short-form content — like TikToks, Reels, and influencer videos — into high-converting on-site experiences. We identify your warmest visitors and show them the content that matters most, driving measurable lifts in engagement, revenue, and customer retention. We work with fast-growing eCommerce, DTC, and SaaS teams who want their content to do more than just earn likes — we make it convert.

Algorithm Insights

Market Position
Growing utility with room for optimization
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline