Proof of Usefulness Report

HappyFresh

Analysis completed on 1/22/2026

+469
Proof of Usefulness Score
Industry Mainstay

HappyFresh is a verified, major grocery delivery platform in Southeast Asia with significant historical traction (Series D funding, millions of downloads). However, this specific submission is of extremely low quality, utilizing nonsensical tags ('space-technology'), null revenue fields, and hyperbolic claims ('most people have used my product'). While the real-world utility and verifiable scale buoy the score into the 'Large Scale' tier, the penalty for poor evidence, inaccurate claims, and recent operational restructuring prevents a higher rating.

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Score Breakdown

Real World Utility+225.0
Audience Reach Impact+80.0
Technical Innovation+30.0
Evidence Of Traction+106.25
Market Timing Relevance+50.0
Functional Completeness+2.5
Subtotal+493.75
Usefulness Multiplierx0.95
Final Score+469

Project Details

Project URL
happyfresh.com
Description
Southeast Asia's #1 Online Grocery Company \u0026 Asia's Best Company to Work For in 2019. Headquartered in Jakarta, Indonesia, we have expanded to Malaysia and Thailand and currently operate in many cities in the three countries since 2015.\n\nGrocery shopping can be difficult. Looking for a space to park your car, having to go through the isles to find your needs while pushing the trolley, waiting in line at the cashiers, and carrying the heavy bags—these are some activities that take a lot of time when you can spend it doing other things. Build to deliver a simplified life, our mission is to provide an easy grocery shopping experience with a high-quality service. With our trained personal shoppers, customers can shop from anywhere without having to worry about the freshness of their groceries. Every day, our team delivers the #FreshlyHandpicked groceries to thousands of doors to liberate lives!

Algorithm Insights

Market Position
Strong market validation with clear user adoption patterns
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline