Proof of Usefulness Report

Half Past Nine

Analysis completed on 1/22/2026

+239

Proof of Usefulness Score

Gaining Momentum

Half Past Nine is a legitimate growth marketing agency that was acquired by Dysrupt in August 2024, demonstrating significant real-world value and traction ($60M+ media spend managed). However, the project submission itself is of extremely low quality, containing false claims ('everyone' as audience, 'most people' have used it) and missing data. The score reflects the strong verified business traction (Acquisition) balanced against the poor submission quality and niche B2B nature of the actual service.

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Score Breakdown

Real World Utility+70.0

Audience Reach Impact+8.0

Technical Innovation+6.0

Evidence Of Traction+142.5

Market Timing Relevance+24.0

Functional Completeness+1.0

Subtotal+251.5

Usefulness Multiplierx0.95

Final Score+239

Project Details

Project URL

halfpastnine.io

Description

We deliver industry-leading marketing strategies, which include:\n\n- Market Research\n- Digital Audits\n- Opportunity Analysis\n- Channel Selection, Planning, Activation, and Investment \n- Budgeting and Resource Allocation \n- Creative/Media Strategy \n- and More.

Algorithm Insights

Market Position

Growing utility with room for optimization

User Engagement

Documented reach suggests active user community

Technical Stack

Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline