Proof of Usefulness Report

Hailr

Analysis completed on 2/2/2026

+64
Proof of Usefulness Score
You're In Business

Hailr is a verified, functioning B2B gamified advertising platform based in South Africa with impressive enterprise clients (KFC, TFG, Sanlam) and over $1M in rewards distributed. However, the project submission was extremely low quality, containing hyperbolic and factually incorrect claims (e.g., audience reach 'everyone', evidence 'most people have used my product') and missing financial data. While the project's actual real-world utility and traction are high, the 'Proof' provided in the submission was negligible and misleading, resulting in significant penalties to the Quality Factors.

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Score Breakdown

Real World Utility+21.25
Audience Reach Impact+5.0
Technical Innovation+10.5
Evidence Of Traction+10.625
Market Timing Relevance+8.0
Functional Completeness+0.25
Subtotal+55.625
Usefulness Multiplierx1.15
Final Score+64

Project Details

Description
an on-demand playable advertising solution for brands that rewards users for their time & attention while providing meaningful results and insights back to brands

Algorithm Insights

Market Position
Growing utility with room for optimization
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline