Proof of Usefulness Report

Guayaki

Analysis completed on 1/22/2026

+630
Proof of Usefulness Score
Category Standard

Guayaki is a highly established, market-leading brand with verified annual revenue exceeding $100M and a team of 600-800 people, significantly outperforming the 'benchmark' scale. However, the submission itself was of extremely low quality (lazy text, missing data, vague claims like 'everyone'), which necessitated external verification of the company's massive traction and reach. While the project excels in Utility and Traction, it scores low on Technical Innovation as it is a beverage/CPG company rather than a technology product, though its 'Market Driven Restoration' model shows business innovation. The score reflects a 'Unicorn' scale adjusted downward for the lack of software technology and poor submission effort.

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Score Breakdown

Real World Utility+225.0
Audience Reach Impact+180.0
Technical Innovation+7.5
Evidence Of Traction+190.0
Market Timing Relevance+80.0
Functional Completeness+2.5
Subtotal+685
Usefulness Multiplierx0.92
Final Score+630

Project Details

Project URL
guayaki.com
Description
Guayaki is a company that specializes in producing and distributing organic yerba mate beverages. Founded with a mission to steward and restore the South American Atlantic Rainforest, Guayaki operates with a strong commitment to sustainability and social responsibility. The company sources its yerba mate from small farmers in South America, ensuring fair trade practices and supporting local communities. Guayaki offers a variety of yerba mate products, including ready-to-drink beverages, loose leaf, and tea bags, all designed to provide a natural energy boost while promoting environmental and social well-being. Through its regenerative business model, Guayaki aims to create a positive impact on the planet and its people.

Algorithm Insights

Market Position
Strong market validation with clear user adoption patterns
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline