Proof of Usefulness Report

Grofers

Analysis completed on 1/22/2026

+688
Proof of Usefulness Score
Category Standard

The project represents Grofers (now Blinkit), a major Indian quick-commerce unicorn with significant real-world utility and massive reach. While the underlying entity demonstrates exceptional traction ($700M+ GMV, millions of users), the submission quality is poor, featuring outdated data (2019) and inaccurate tags ('space-technology'). The score reflects the undeniable success and scale of the business, penalized slightly for the low-effort submission and data staleness.

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Score Breakdown

Real World Utility+237.5
Audience Reach Impact+190.0
Technical Innovation+45.0
Evidence Of Traction+237.5
Market Timing Relevance+70.0
Functional Completeness+2.5
Subtotal+782.5
Usefulness Multiplierx0.88
Final Score+689

Project Details

Project URL
grofers.com
Description
About Grofers:\nHaving launched in December 2013, Grofers is now the 5th largest organized grocery retailer in India\nwith operations in 16 cities. Grofers became the largest e-grocer in the country with an annualized\nGMV run-rate of $700mn on the back of its flagship event Grand Orange Bag Days in August 2019. The online grocer also runs the largest grocery membership program in the country called Smart Bachat Club and has over 1.2 million transacting users a month. Grofers is now foraying into the offline retail space through a partnership with neighborhood Kirana stores which would allow the e-grocer to further disrupt the category and open a new source of growth with an omnichannel strategy\n\nMarquee investors in the organization are SoftBank Vision Fund, Tiger Global, and Sequoia Capital.

Algorithm Insights

Market Position
Strong market validation with clear user adoption patterns
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline