Proof of Usefulness Report

Grocery TV

Analysis completed on 1/22/2026

+719
Proof of Usefulness Score
Category Standard

Grocery TV is a well-established retail media network with significant verifiable traction ($30M+ Series B, 6,500+ locations, ~95M reach). Despite the high-value underlying business, the submission itself was low-effort (e.g., vague claims like 'everyone' and 'most people'), which negatively impacted the Response Quality score. However, the sheer scale, verified revenue growth (Inc. 5000), and market relevance of in-store digital advertising drive a high overall score, positioning it well above early-stage startups.

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Score Breakdown

Real World Utility+187.5
Audience Reach Impact+216.0
Technical Innovation+90.0
Evidence Of Traction+270.0
Market Timing Relevance+80.0
Functional Completeness+2.5
Subtotal+846
Usefulness Multiplierx0.85
Final Score+719

Project Details

Project URL
grocerytv.com
Description
Grocery TV is a digital advertising network that helps brands reach their audience using point-of-sale and kiosk displays across multiple in-store locations and high-traffic retail categories such as grocery, home improvement, convenience, and pharmacy. Our long-term vision is to make it easy for advertisers to reach their audience at key points along the in-store shopping journey.\n\nLearn more about how we've helped brands connect in over 6,000 locations across the U.S. at grocerytv.com.

Algorithm Insights

Market Position
Strong market validation with clear user adoption patterns
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline