Proof of Usefulness Report

Green Story

Analysis completed on 1/22/2026

+610
Proof of Usefulness Score
Category Standard

Green Story is a well-established B2B SaaS (founded 2015, ~55 employees) serving major sustainable fashion clients like PANGAIA, Hanesbrands, and thredUP. The project has high real-world utility, addressing critical greenwashing and compliance needs (EU Digital Product Passport). However, the submission quality was extremely poor (e.g., claiming 'most people have used my product', audience 'everyone'), which significantly lowered the Traction and Audience scores due to quality penalties, despite verifiable external success. The score reflects a solid, revenue-generating company (est. $3M-$6M ARR) penalized for a low-effort submission.

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Score Breakdown

Real World Utility+21.25
Audience Reach Impact+7
Technical Innovation+9.75
Evidence Of Traction+10.625
Market Timing Relevance+9
Functional Completeness+0.5
Subtotal+58.125
Usefulness Multiplierx1.05
Final Score+610

Project Details

Project URL
Description
Green Story (www.greenstory.ca) is a consumer engagement platform for responsible businesses.\n\nWe bridge the gap of consumer intent vs. action for green purchasing to increase website and in-store conversions. \n\nWhile consumers respond to environmental impact, getting them to act on sustainable choices can be difficult. In fact, less than 10% of consumers who want to buy green products end up doing so. Why? Because most consumers don’t connect emotionally with their impact. We’re here to help you tell your Green Story and connect with your customers in a way that they understand your impact and their own impact by choosing you. \n\nOur visual storytelling solution leads to better engagement with your customers, greater credibility for your claims, and are professionally rendered and presented for clarity and authority. We work with you to build visuals and an interactive story that matches your brand, audience, and your organization’s mission. \n

Algorithm Insights

Market Position
Strong market validation with clear user adoption patterns
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline