Proof of Usefulness Report

Great Scott

Analysis completed on 1/26/2026

+19

Proof of Usefulness Score

You're In Business

Great Scott is a legitimate, award-winning PR agency in Christchurch, NZ, established in 2013. However, this submission fails significantly in the Proof of Usefulness framework for two reasons: 1) It is a service-based consulting business, not a technology product; and 2) The submission data contains severe inaccuracies, including a mismatched project name ('StarKeeper'), an impossible team size (claim: 125, actual: ~14), and nonsensical revenue figures ('all time marketcap: 50000'). While the agency itself is reputable and useful in its local market, the submission quality is critically low and misaligned with technology evaluation criteria.

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Score Breakdown

Real World Utility+8.75

Audience Reach Impact+2.00

Technical Innovation+0.00

Evidence Of Traction+6.25

Market Timing Relevance+2.00

Functional Completeness+0.00

Subtotal+19

Usefulness Multiplierx1.01

Final Score+19

Project Details

Project URL

greatscott.co.nz

Description

Founded in 2013, Great Scott is an award-winning PR agency founded by two of Christchurch’s most experienced communications specialists – Donovan Ryan and Jo Scott. Our team works alongside a range of clients in both the public and private sector to deliver every element of their communications needs, in both times of crisis and business as usual. We have a modern approach to communications - marrying traditional practices with the latest digital tools. Comms is changing rapidly – we love that, it keeps us sharp and on our game.

Algorithm Insights

Market Position

Growing utility with room for optimization

User Engagement

Documented reach suggests active user community

Technical Stack

Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline