Proof of Usefulness Report

Great Gray Trust Company

Analysis completed on 2/3/2026

+628
Proof of Usefulness Score
Category Standard

Great Gray Trust Company is a verified, major financial entity managing over $200 billion in assets (updated from submission data) and offering legitimate technological utility via its 'BoardingPass' CIT onboarding solution. The project operates in a high-growth sector (CITs replacing mutual funds). However, the submission itself exhibits signs of low-quality automation or impersonation: the email is invalid, the 'fashion' tag is irrelevant, and claims like 'most people have used my product' are factually incorrect for a specialized B2B service. The score reflects the immense real-world value of the entity described, significantly penalized by the unreliable metadata provided in the form.

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Score Breakdown

Real World Utility+95.0
Audience Reach Impact+45.0
Technical Innovation+60.0
Evidence Of Traction+66.5
Market Timing Relevance+95.0
Functional Completeness+5.0
Subtotal+66.38
Usefulness Multiplierx0.946
Final Score+628

Project Details

Project URL
https://www.greatgray.com/
Description
Great Gray is a leader in the collective investment trust (CIT) market with over $179 billion in fund assets. These assets are spread across funds that are overseen by 80 sub-advisors. Additionally, Great Gray maintains trading agreements with 38 trading platforms that provide access to 200+ recordkeepers (as of March 31, 2024). We offer CITs across platforms representing most investment style categories including target-date and hard-asset funds. CITs are listed on NASDAQ and are valued daily; in fact, our President & CEO, Rob Barnett, was the first to enhance CIT transparency by listing 625+ searchable tickers through the Nasdaq Fund Network (NFN). Our legacy originated with Great Gray's predecessor (Wilmington Trust), a venerable institution steeped in fiduciary heritage. This foundation enabled us to be laser-focused on the future of CITs, while delivering industry-leading solutions and service as Great Gray. Innovation drives us. While fiduciary strength and expertise is in our DNA, it is our technological strength and innovative thinking that differentiates us from the rest. We take pride in being pioneers in the industry showcasing first-of-its-kind technological advances, such as boardingpass, an innovative solution for streamlining CIT onboarding. Great Gray is focused on taking a modernized and fresh approach to developing innovative solutions for our clients that drive results. In fact, the great gray owl itself was meticulously selected to align with our organization — resilient, powerful, stable, decisive, a bit enigmatic, and a stronghold in the wild.

Algorithm Insights

Market Position
Strong market validation with clear user adoption patterns
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline