Proof of Usefulness Report

Good-Loop

Analysis completed on 2/10/2026

+363
Proof of Usefulness Score
Certified Problem Solver

Good-Loop is a verified, high-impact ad tech company (Certified B-Corp) that converts advertising attention into charitable donations, with over $8M in funding and major clients like Unilever. However, the submission itself appears to be low-effort or unofficial (user 'StarFang', vague claims like 'most people', inaccurate market cap data). The score reflects the high real-world utility and verified traction of the company, significantly penalized by the poor quality of the submission data.

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Score Breakdown

Real World Utility+138.0
Audience Reach Impact+80.0
Technical Innovation+56.25
Evidence Of Traction+66.0
Market Timing Relevance+45.0
Functional Completeness+1.25
Subtotal+386.5
Usefulness Multiplierx0.94
Final Score+363

Project Details

Project URL
good-loop.com
Description
Good. It’s our secret sauce. Every ad run with us does good in the world. Raising money for causes, reducing emissions and funding quality journalism through Good Media ™. Our products turn ads into campaigns that earn attention, build trust and create memories by creating meaningful value exchanges between consumers and brands.

Algorithm Insights

Market Position
Strong market validation with clear user adoption patterns
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline