The project refers to 'Good Agency', a verified UK-based purpose-driven creative agency established in the 1990s with estimated annual revenues of ~$25M and B-Corp certification. The submission uses a likely pseudonym ('ThunderStone') and inaccurate data (e.g., 'marketcap' for revenue, exaggerated user claims), which significantly lowers the Response Quality score. However, the underlying entity demonstrates exceptional real-world utility and traction, having raised over £1.5B for charities. The score reflects the high value of the business heavily weighted against the low-tech nature of the service and poor submission quality.
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Score Breakdown
Project Details
Algorithm Insights
Recommendations to Increase Usefulness Score
Document User Growth
Provide specific metrics on user acquisition and retention rates
Showcase Revenue Model
Detail sustainable monetization strategy and current revenue streams
Expand Evidence Base
Include testimonials, case studies, and third-party validation
Technical Roadmap
Share development milestones and feature completion timeline