Proof of Usefulness Report

Good Agency

Analysis completed on 2/10/2026

+362
Proof of Usefulness Score
Certified Problem Solver

The project refers to 'Good Agency', a verified UK-based purpose-driven creative agency established in the 1990s with estimated annual revenues of ~$25M and B-Corp certification. The submission uses a likely pseudonym ('ThunderStone') and inaccurate data (e.g., 'marketcap' for revenue, exaggerated user claims), which significantly lowers the Response Quality score. However, the underlying entity demonstrates exceptional real-world utility and traction, having raised over £1.5B for charities. The score reflects the high value of the business heavily weighted against the low-tech nature of the service and poor submission quality.

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Score Breakdown

Real World Utility+112.50
Audience Reach Impact+75.00
Technical Innovation+15.00
Evidence Of Traction+168.75
Market Timing Relevance+30.00
Functional Completeness+1.25
Subtotal+402.5
Usefulness Multiplierx0.90
Final Score+362

Project Details

Project URL
Description
GOOD is a purpose-driven strategy and creative agency. We work with brands and not-for-profits to create a shared vision of a better world. One that’s fairer, greener and more prosperous. GOOD was established almost 30 years ago with a vision to help organisations create a better world. Today, we continue to be an independent purpose-driven agency delivering strategy and creative services to some of the world’s largest brands and charities. We are driven by our passion to use brilliant communication to create positive social and environmental change. Our work has helped raise over £1.5billion for charities and has transformed international businesses through Purpose. We are an employee-owned company and take pride in being the UK’s highest-ranking B-Corp creative agency. To get in touch, call 020 7738 1900 or email hello@goodagency.co.uk.

Algorithm Insights

Market Position
Strong market validation with clear user adoption patterns
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline