Proof of Usefulness Report

GoLoot

Analysis completed on 1/22/2026

+608
Proof of Usefulness Score
Category Standard

GoLoot is a legitimate, venture-backed AdTech startup based in Montreal. External verification confirms they raised approximately $5M USD (~$6M CAD) and have established partnerships with major publishers (Quebecor) and brands (Lancôme, SSENSE). While the project demonstrates strong B2B traction and financial backing, the submission itself was low-quality, featuring hyperbolic claims ('most people have used my product') and irrelevant tags ('energy-solutions'). The high score reflects the verified business reality despite the poor submission effort.

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Score Breakdown

Real World Utility17.50 (weighted)
Audience Reach Impact10.80 (weighted)
Technical Innovation9.00 (weighted)
Evidence Of Traction21.25 (weighted)
Market Timing Relevance7.50 (weighted)
Functional Completeness1.50 (weighted)
Subtotal+67.55
Usefulness Multiplierx0.9
Final Score+608

Project Details

Project URL
goloot.io
Description
At Goloot, we build monetization products for the new generation of digital publishers.\n\nWe power the world's first embedded gamification experience for websites and mobile apps, allowing them to natively reward the digital achievements of their user base with real-life offerings from a variety of local and international advertisers. \n\nImagine earning 10% off at your favorite sports brand as you complete a workout on a fitness app or receiving 20% off on beauty products as you browse articles online; these are the moments of happiness we power everyday, reimagining the online advertising experience by turning user engagement into performance revenue.\n\nThe experience behind digital advertising hasn't changed since 1994. It's about time. Yes, we do feel like super heroes.\n\nBacked by some of North America's largest web and mobile publishers, Goloot has raised over 5M$ USD in 2 years, kicking off a much needed revolution in one of the world's largest industries.\n

Algorithm Insights

Market Position
Strong market validation with clear user adoption patterns
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline