Proof of Usefulness Report

Gold Standard Phantoms

Analysis completed on 2/12/2026

+377
Proof of Usefulness Score
Certified Problem Solver

Gold Standard Phantoms is a verified UCL spin-out (est. 2014) delivering high-utility MRI calibration tools used by over 200 institutions globally (e.g., NIST, major hospitals). Despite the project's legitimacy and scientific value, the submission itself contains significant inaccuracies: it claims a team size of 125 (actual ~15), 'everyone' as the audience (actual: niche B2B), and delusional traction claims ('most people have used my product'). The score reflects a high real-world utility and technical innovation, balanced by severe penalties for poor submission quality and exaggerated data.

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Score Breakdown

Real World Utility+212.5
Audience Reach Impact+20.0
Technical Innovation+127.5
Evidence Of Traction+37.5
Market Timing Relevance+60.0
Functional Completeness+2.5
Subtotal+460
Usefulness Multiplierx0.82
Final Score+377

Project Details

Project URL
goldstandardphantoms.com
Description
Gold Standard Phantoms (GSP) is an established spin-out company from University College London, operating within the medical imaging industry. We develop, manufacture and sell specialised test objects and calibration devices to test the performance of MRI scanners and ensure that they operate in a standardised way. Our devices are used by clinicians, medical physicists, and radiographers around the world, empowering them to improve the quality of the MRI images they produce to diagnose illness, and investigate and research disease and new therapies. As an innovative medtech startup, we are committed to a fair, equal, respectful and inclusive workplace. We value diversity and we welcome people from all backgrounds in our team.

Algorithm Insights

Market Position
Strong market validation with clear user adoption patterns
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline