Proof of Usefulness Report

GoCardless

Analysis completed on 2/10/2026

+746
Proof of Usefulness Score
Category Standard

GoCardless is a highly established fintech unicorn with significant global traction (100k+ businesses) and verifiable real-world utility in direct debit payments. However, the specific submission data was of poor quality, featuring lazy descriptions ('everyone', 'most people') and inaccurate financial labeling ('75M marketcap' vs actual multi-billion valuation). The score reflects the massive verifiable scale of the entity, penalized slightly by the lack of technical detail and effort in the application form.

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Score Breakdown

Real World Utility+22.5
Audience Reach Impact+18.0
Technical Innovation+6.0
Evidence Of Traction+23.0
Market Timing Relevance+8.5
Functional Completeness+0.5
Subtotal+785
Usefulness Multiplierx0.95
Final Score+746

Project Details

Project URL
Description
Welcome to the new era of payments. Collect one-off, automated, or recurring payments – directly from your customer's bank account to yours. Putting an end to late payments, chasing customers, stress, and expensive fees. It's just cash, flowing from one account to another. Join 100,000 businesses of all sizes, worldwide, who trust us to power their payments.

Algorithm Insights

Market Position
Strong market validation with clear user adoption patterns
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline