Proof of Usefulness Report

GOA Marketing

Analysis completed on 1/26/2026

+576
Proof of Usefulness Score
Industry Mainstay

GOA Marketing is a verified, legitimate enterprise SaaS platform with high-profile partnerships (ISBA) and clients (MoneySuperMarket, Nissan, Miele). However, the project submission itself was of extremely low quality, containing flippant or false claims in key fields (e.g., 'most people have used my product', 'everyone', 'Internet'). The score reflects the strong underlying business reality and verified enterprise traction, heavily penalized for the poor quality of the submitted data and the unverifiable financial claims ('marketcap: 500000').

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Score Breakdown

Real World Utility+212.5
Audience Reach Impact+65
Technical Innovation+45
Evidence Of Traction+230
Market Timing Relevance+85
Functional Completeness+2.5
Subtotal+640
Usefulness Multiplierx0.9
Final Score+576

Project Details

Project URL
goa.marketing
Description
GOA Marketing is a London-based, cutting-edge SaaS platform specialising in Google Ads optimisation for enterprise-level businesses. We empower companies to take control of their Google Ads performance by improving spend efficiency, uncovering actionable insights, and creating opportunities to gain a competitive edge. Managing more than £1 billion in paid search, GOA consistently delivers significant ROI improvements through advanced automation, strategic insights, and industry best practices. As trusted ISBA partners, we collaborate with leading brands such as MoneySuperMarket, Diageo, Audible, Omnicom Media Group, Ebiquity, and many more, across various industries. Ready to elevate your Google Ads performance? Let's get started.

Algorithm Insights

Market Position
Strong market validation with clear user adoption patterns
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline