Proof of Usefulness Report

GO DESI Foods

Analysis completed on 1/22/2026

+638
Proof of Usefulness Score
Category Standard

GO DESi is a high-traction Series B consumer brand with significant real-world utility, generating ~$4M+ annual revenue and employing 500+ people. While the project fundamentals place it in the top tier of scale (verified 40,000+ retail touchpoints vs. declared 800), the submission quality was exceptionally poor (lazy fields, generic claims like 'most people', and unprofessional handle 'ThunderWalker'). The score reflects the strong business reality ($14M+ funding, verified growth) penalised slightly by the low-effort submission.

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Score Breakdown

Real World Utility+212.5
Audience Reach Impact+150.0
Technical Innovation+60.0
Evidence Of Traction+180.0
Market Timing Relevance+114.0
Functional Completeness+5.0
Subtotal+721.5
Usefulness Multiplierx0.885
Final Score+638

Project Details

Project URL
godesi.in
Description
GO DESi is an Indian packaged confectionery brand inspired by regional flavours and formats which are sourced, packed and branded at the farm gate. \n\nThe aim is to create a leading brand giving consumers DESi flavour and format choices in a category which is saturated with Western formats and flavours.\n\nWe follow an omnichannel distribution strategy and are already present across 800+ retail touchpoints in Bangalore \u0026 Hyderabad with online sales channels contributing to 40% of our total sales.\n\nAll our products are 'As is' i.e. authentic, preservative-free, have no added colour or flavour. Our flagship product - Imli Pop is the fastest-selling confectionery brand on Amazon and has an astonishing 85% repeat rate across our retail channels.\n

Algorithm Insights

Market Position
Strong market validation with clear user adoption patterns
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline