Proof of Usefulness Report

Glowing.io

Analysis completed on 1/22/2026

+292

Proof of Usefulness Score

Gaining Momentum

Glowing.io is a legitimate, established B2B SaaS platform serving the luxury hospitality industry with verifiable clients (e.g., Mandarin Oriental, Rosewood). However, the submission itself is of extremely poor quality, containing hyperbolic falsehoods (claiming 'most people' have used it and audience is 'everyone') and lacking verifiable data. While the real-world utility for hotels is high, the project's traction appears stagnant (Seed stage since ~2018) and the submission's dishonesty regarding reach and traction necessitates heavy penalties in the Quality Factors.

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Score Breakdown

Real World Utility+175

Audience Reach Impact+20

Technical Innovation+82.5

Evidence Of Traction+25

Market Timing Relevance+60

Functional Completeness+5

Subtotal+367.5

Usefulness Multiplierx0.8

Final Score+292

Project Details

Project URL

glowing.io

Description

Product (Guest Journey) Video: https://glowingio.wistia.com/medias/s908tfyv65\n\nGlowing.io is a SaaS solution that enables hotels and their guests to message each other in whatever mobile messaging platform (ex: SMS, WhatsApp, WeChat, etc.), AND in whatever language each guest prefers.\n\nFor hotel guests, Glowing.io enables in-the-moment communication with the hotel wherever, whenever the guests need, in the messaging platform and language each guest is most comfortable. For hotels, they can communicate with their guests in-the-moment to deliver more personalized, distinguishable guest experiences, as well as recover guests BEFORE guests post poor experiences to social media (such as TripAdvisor or Twitter) - Glowing.io funnels all mobile messages into one cloud-based platform.\n\nAlthough we are targeting the hospitality industry first, our platform is valuable to other service industries where customer communication can be difficult and customer relationship is highly valuable.

Algorithm Insights

Market Position

Growing utility with room for optimization

User Engagement

Documented reach suggests active user community

Technical Stack

Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline