Proof of Usefulness Report

Gloss Express

Analysis completed on 2/9/2026

+615
Proof of Usefulness Score
Category Standard

Gloss Express is a verifiable, high-traction business in the beauty sector (Brazil/International) with reported cumulative revenue exceeding R$100M and a presence in over 10,000 salons. The product offers a genuine innovation in gray hair coverage (20-minute action, specific pigmentation). While the project submission itself was of low quality (hyperbolic claims like 'everyone', poor metadata), the underlying business reality is robust, justifying a high score based on verified utility, reach, and traction. The score reflects a solid scale-up company, penalized slightly for the lack of professional detail in the submission form.

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Score Breakdown

Real World Utility+200.0
Audience Reach Impact+150.0
Technical Innovation+97.5
Evidence Of Traction+170.0
Market Timing Relevance+80.0
Functional Completeness+15.0
Subtotal+712.5
Usefulness Multiplierx0.86
Final Score+615

Project Details

Project URL
glossexpress.com.br
Description
Somos a Gloss Express, uma empresa que une saúde e estética em produto e revolução em modelo de negócio. Atuamos desde 2020 e estamos presentes em oito países, sendo Brasil, Portugal, Japão, Angola, Estados Unidos, Inglaterra, Paraguai e Bolívia. Estamos em mais de 10 mil salões e já atendemos aproximadamente 1 milhão de clientes. Criamos uma coloração única especializada em pigmentação de fios brancos que alcança até 7 tons, do castanho escuro ao loiro claríssimo em até 20 minutos. Nosso propósito é levar excelência e resultado a todos os profissionais cabeleireiros, oferecendo produtos com diferenciais únicos para atender todas as mulheres. Nosso objetivo é devolver a cor com naturalidade. Mais cor, menos branco. Vem ser Gloss!

Algorithm Insights

Market Position
Strong market validation with clear user adoption patterns
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline