Gimbal

The project 'Gimbal' is a well-established location intelligence platform that has since rebranded to Infillion following the acquisition of TrueX and MediaMath. The submission itself was extremely sparse ('everyone', 'most people'), which heavily penalized the score despite the project's massive real-world scale. Public verification confirms Gimbal/Infillion is a market leader with SDKs embedded in millions of devices and significant revenue (hundreds of millions via acquisitions), far exceeding the calibration baseline. The score reflects the high verified utility and traction, dampened by the lack of specific internal data in the submission.