Proof of Usefulness Report

Gemini Marketing and Business Solutions

Analysis completed on 2/10/2026

+32
Proof of Usefulness Score
You're In Business

The project represents a standard boutique marketing agency (service-based) rather than a scalable technology product. While the business appears to have been established in 2019 with a small team, the submission lacks specific evidence of technological innovation. The claims regarding audience reach ('everyone') and traction ('most people have used my product') are unrealistic for a small agency and significantly reduce the credibility of the submission. The 'marketcap' figure likely refers to cumulative revenue or estimated valuation, but is unverified.

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Score Breakdown

Real World Utility+16.25
Audience Reach Impact+2.00
Technical Innovation+0.75
Evidence Of Traction+5.00
Market Timing Relevance+5.00
Functional Completeness+0.75
Subtotal+29.75
Usefulness Multiplierx1.08
Final Score+32

Project Details

Description
Some of the challenges you might be facing could include limited sales and traction, difficulty identifying and reaching clients, and/or using research and insight driven marketing. Perhaps you are not well known in the market or maybe you are looking to expand locally, nationally and internationally but you are not sure how to do it. Explaining your value proposition and point of difference can be difficult, packaging, pricing and product development has to be designed and tested using an evidence-based approach. You may want to see results in increasing profit and revenue, reducing costs and expenses, brand perception and recognition, optimising operations and/or enhancing value chain efficiency. Consistency across all marketing channels, online and offline, with key messages that are clear, customer focused, and that support the customer and user experience is key. Negotiating with suppliers and aggregating demand from local markets means that you can enhance economies of scale resulting in domestic and international growth. Tapping into strategic and marketing consultancy expertise sees you working alongside a boutique agency, who build strong relationships with customers by first analysing needs, identifying and forging solutions, while supporting you in the most practical ways. Specialising in a range of services from marketing, branding and commercial strategy, creative and graphic design, animation and illustration, videography, photography, digital media, web design and translation services. Established in early 2019 the collective experience of the team includes working with companies in the UK and USA, Brussels and the Middle East, supporting the Australian market and Small Medium Enterprises. Clients are across electronics, food and beverage, humanitarian and non-profit organisations, health, retail, prop-tech, robotics, technology and software (Saas). To schedule a call with us, click on https://calendly.com/gemini-mbs

Algorithm Insights

Market Position
Growing utility with room for optimization
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline