Proof of Usefulness Report

GBF Strategy Ltd.

Analysis completed on 2/13/2026

+37
Proof of Usefulness Score
You're In Business

GBF Strategy Ltd is a legitimate, verified MedTech consultancy established in 2016 by Dr. Gordon McKenzie, who holds a verifiable track record in the industry (e.g., Michelson Diagnostics). However, the project submission contains significant inaccuracies and hyperbolic claims (e.g., audience reach stated as 'everyone' and traction as 'most people have used my product'), which severely impact the score. While the underlying business is functional and verified, the 'Management Consulting' nature lacks the technical innovation and scalability required for a high PoU score compared to tech platforms.

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Score Breakdown

Real World Utility+18.75
Audience Reach Impact+2
Technical Innovation+1.5
Evidence Of Traction+3.75
Market Timing Relevance+6
Functional Completeness+0.5
Subtotal+32.5
Usefulness Multiplierx1.15
Final Score+37

Project Details

Project URL
Description
GBF Strategy Ltd is run by Dr Gordon McKenzie, PhD Engineer and veteran of a decade of entrepreneurship. With a flexible team of experienced professionals available to assist as necessary, we offer strategic support and guidance to early stage and growing businesses in the MedTech field and beyond. GBF Strategy operates in two areas: Business Support and Clinical Support. BUSINESS SUPPORT - Seed and growth stage strategy - Business planning - Investment readiness - Technology evaluation and integration - Marketing support. As a co-founder of Michelson Diagnostics Ltd, Dr McKenzie has award winning real life experience of building a successful business from scratch, raising a total of £13.9 million in equity finance and a further £6 million in non-equity money from a variety of sources. He and his team have lived the challenges of a rapidly changing business, and have extensive experience in a broad range of early-stage business activities. CLINICAL SUPPORT - Early stage clinical management and research - Key Opinion Leader recruitment and management - Planning and implementation of clinical trials - Literature surveys and feasibility assessments - Academic paper authoring - Reimbursement modelling and research.

Algorithm Insights

Market Position
Growing utility with room for optimization
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline