Proof of Usefulness Report

Furthr

Analysis completed on 1/22/2026

+45
Proof of Usefulness Score
You're In Business

Furthr is a verifiable UK-based climate action subscription service (furthr.earth) with tangible existence, offering carbon offsetting and tree planting for individuals and businesses. External search confirms the planting of over 1 million trees and a user base of approximately 2,000 members, which contradicts the submission's hyperbolic claim that 'most people have used my product'. While the project demonstrates real-world utility and verified partnerships (e.g., LAVA Advisory, Avantus), the submission quality was extremely poor (unprofessional handle 'ShadowFang', junk data for revenue/team, and false traction claims). This discrepancy between the legitimate underlying business and the low-effort submission significantly penalized the final score, placing it in the 'Minimal Traction' band despite its valid market positioning.

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Score Breakdown

Real World Utility+18.75
Audience Reach Impact+2.5
Technical Innovation+6.0
Evidence Of Traction+5.0
Market Timing Relevance+8.0
Functional Completeness+0.25
Subtotal+40.5
Usefulness Multiplierx1.11
Final Score+45

Project Details

Project URL
Description
People understand that their everyday actions contribute to climate change, but aren't always sure how they can help.\n\nWe have created a subscription service that makes climate action easy and enjoyable. \n\nFrom just £4 a month, you can plant protected trees, offset your carbon footprint, win prizes and learn how to live more sustainably.\n\nWith both direct to customer subscriptions and employee benefits, you can can mitigate your negative climate impact and feel better about our climate crisis

Algorithm Insights

Market Position
Growing utility with room for optimization
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline