Proof of Usefulness Report

Fuel Hive Marketing

Analysis completed on 2/18/2026

+85
Proof of Usefulness Score
You're In Business

Fuel Hive Marketing is a legitimate, recently established (2024) UK-based marketing agency targeting the fuel and logistics sector. While the agency appears to offer a specialized AI-powered fuel pricing dashboard—a genuinely useful tool for its niche—the submission itself is heavily degraded by demonstrably false claims (e.g., claiming 'everyone' as the audience and 'most people' have used the product). These exaggerations, combined with a confusing financial metric ('marketcap: 500000'), suggest a lack of seriousness in the application, significantly penalizing the final score despite the underlying business having verifiable real-world utility.

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Score Breakdown

Real World Utility+80
Quality Factor Utility+1
Audience Reach Impact+20
Quality Factor Reach+0.5
Technical Innovation+60
Quality Factor Innovation+1
Evidence Of Traction+20
Quality Factor Traction+0.5
Market Timing Relevance+75
Quality Factor Timing+1
Functional Completeness+10
Quality Factor Response+0.5
Subtotal+41.25
Usefulness Multiplierx1.03
Final Score+42

Project Details

Project URL
fuel-hive.co.uk
Description
We create impact, not just impressions. Through compelling campaigns, engaging social content and strategic storytelling, we elevate fuel and logistics brands beyond the ordinary. From bold branding and sleek, conversion-driven web design to our intelligent, AI-powered fuel pricing dashboard that empowers smarter buying, we deliver the tools, creativity and insight to move your business forward and make your brand impossible to ignore in a competitive market

Algorithm Insights

Market Position
Growing utility with room for optimization
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline