Friction Studio is a verified, operational Shopify agency specializing in DTC brands, with a portfolio comprising over 100 clients (e.g., VRB Labs, Zen Nutrients). While the project demonstrates clear real-world utility and revenue generation as a service business, the submission itself contained significantly hyperbolic and false claims (e.g., 'most people have used my product', audience 'everyone'), which negatively impacted the credibility score. The agency is a functional small business ('Small but promising') but lacks the claimed global ubiquity.
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Score Breakdown
Project Details
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