Proof of Usefulness Report

Freepik

Analysis completed on 1/22/2026

+685
Proof of Usefulness Score
Category Standard

Freepik is a massive, globally recognized platform with over 100 million monthly active users and significant revenue (estimated >$100M/year), confirmed by its 2020 acquisition by EQT for ~€250M and subsequent AI-driven growth. While the submission data itself was sparse and low-effort (e.g., claiming 'everyone' as the audience), the actual entity demonstrates exceptional real-world utility, massive traction, and strong market timing with its new AI suites (Pikaso, Wepik). The score reflects its unicorn status, penalized slightly only for the quality of the submission text.

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Score Breakdown

Real World Utility+142.5
Audience Reach Impact+140.0
Technical Innovation+81.0
Evidence Of Traction+187.5
Market Timing Relevance+52.25
Functional Completeness+2.5
Subtotal+605.75
Usefulness Multiplierx1.13
Final Score+685

Project Details

Project URL
freepik.com
Description
Freepik is a leading platform that provides a vast collection of high-quality graphic resources, including vectors, photos, PSDs, and icons, for creative professionals and designers. Founded in 2010, Freepik has become a go-to resource for millions of users worldwide, offering both free and premium content to enhance creative projects. The platform is known for its user-friendly interface and extensive library, which is continually updated with fresh and innovative designs. Freepik aims to empower designers by providing them with the tools and resources they need to bring their creative visions to life.

Algorithm Insights

Market Position
Strong market validation with clear user adoption patterns
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline